Erap was onced asked to endorse MILO as the official olympic drink. He agreed but on one condition: That no script shall be given to him because he has the best idea on how to promote the product. Everybody was a bit doubtful, but they agreed anyway, so Erap went on to conceptualize his ideas and how he would deliver his lines.
On the shooting day of the ad, Erap proudly said that his idea is simple, yet it speaks well of the product he’s endorsing. He said that he made a meaning out of the four letters of Milo. Then the long awaited lines were given:
M – Masarap na masarap ito.
I – Inumin ng nakararami.
L – Lasap na lasap ang lasa.
O – OVALTINE, THE OLYMPIC DRINK!!!!!!
